Privacy Policy
Last Updated: August 18, 2025
This Privacy Policy (the “Policy”) explains how Ruby’s Lab Corporation dba Self Told (“Self Told”, “we”, “us”, “our”) collects, uses, and shares personal information when you access or use our websites, applications, and other online products and services (collectively, the “Services”), engage with us on social media, or otherwise interact with us. This Policy applies to information we collect about individuals that use our Services and by using or accessing the Services in any manner, you acknowledge that you have read and understand the practices outlined in this Policy. Self Told is based in the United States and we process and store information in the U.S.
We may update this Policy when necessary to reflect changes in our Services, how we use personal information, or the applicable law. If we make changes, we will revise the date at the top of the policy. If we make material changes, we will provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.
Collection of information
Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you create an account, participate in any interactive features of the Services, fill out a form, communicate with us via third party social media sites, request customer support, or otherwise communicate with us. The types of information we collect may include your name, email address, mailing and billing address, phone number, credit card or other payment information, information about you and your friends and family detailed in stories, photos and other types of submissions, and any other information you choose to provide.
We use Stripe to securely manage subscriptions and process payments. You can review Stripe’s privacy policy here: https://stripe.com/privacy.
Automatically Collected Information
When you access or use our Services, we collect other information about you, including:
- Device and Usage Information: We collect information related to your access to and use of the Services, including the type of browser you use, app version, access times, pages viewed, your IP address, and the page you visited before navigating to our Services.
- Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see Your Choices below.
Information We Collect from Other Sources
We may also obtain information about you from other sources, which we may combine with information we collect either automatically or directly from you. For example, we may receive the same categories of information described above from the following sources:
- Other Users Who Interact with Our Service: We may receive information about you from other users who interact with our Services.
- Authentication Services: Our Services may allow you to sign in through a third-party social network or authentication service such as Facebook or Google. These services will authenticate your identity and provide the option to share your information with us, which could include name, email address, or other information. The information we receive is dependent on the third party’s policies and your privacy settings with that third party. We use this information to authenticate you, to provide our Services, to communicate with you, and for advertising and marketing purposes.
- Service Providers: Our service providers which provide services on our behalf, such as payment processors and book printers, collect your information and may share some or all of this information with us.
Use of information
We use the information we collect to:
- Deliver our Services: Provide the Services you requested and grant access to your content; monitor and analyze trends, usage, and activities in connection with our Services to maintain and improve our products and services and develop new ones;
- Provide Customer Support: Send you technical or account notices, security alerts, and other non-commercial messages and respond to your comments, questions, and customer service requests;
- Conduct Marketing and Advertising: Communicate with you about products, services, and events offered by Self Told and others; personalize the advertisements you see when you use the Services; and provide news and information we think will be of interest to you;
- Ensure Safety and Security: Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Self Told and others;
- Other Uses: Carry out any other purpose described to you at the time the information was collected.
Sharing of information
We may share information about you as follows or as otherwise described in this Policy:
- With service providers that perform services for us;
- With service providers that help us reach new customers and measure the effectiveness of our targeted campaigns such as advertising, marketing, and analytics providers as well as social media platforms;
- In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;
- If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Self Told or others;
- In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
- Between and among Self Told and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
- With your consent or at your direction.
We may also share aggregated or de-identified information that cannot reasonably be used by those third parties to identify you.
Your Choices
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.
Promotional Communications
You may opt out of receiving promotional messages from Self Told by following the instructions in those messages. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
Deletion of Your Information
You have the right to request the deletion of your personal information from the Services. If you wish to exercise this right, please contact us via email at legal@selftold.com. We will respond to your request within a reasonable timeframe.
Children Under 13
Children under the age of 13 are not permitted to use, access or register for the Services. We do not knowingly collect or solicit information from anyone under the age of 13.